Social Media Optimization has gained significant focus in the recent time because of overwhelming popularity of the Social Media sites, such as Facebook, Twitter, LinkedIn and Myspace. The SMO process at Dvine Marketing is somewhat similar to SEO techniques but the major difference is that in case of SMO, the main target is to increase the popularity of a site in social media channels, through various processes that are performed for sites other than the search engines.

In the age of big data and social media analytics, SMO is a perfect tool to increase the popularity of a particular brand. However, SMO is not just related with building the good vibe of a brand through promotions in Social Media networks. It is a holistic process that helps people find brands and products and services on Social Media so that they can share, like or get engaged in the branding process.

There are two major ways of SMO taken by the company to provide best solutions.

1. Dvine Marketing increases the social media pages of your company by implementing promotional activities in social media channels, apart from the promoting the content, including: participating in discussion forums and groups, blogging and commenting on other related blogs, and posting status updates on social media channels.
2. The company can also provide SMO services by adding social media features to the content itself, including: social news, RSS feeds, and sharing buttons, user rating and polling tools, and inserting a third-party community functionality like images and videos.

The good SMO techniques implemented by Dvine Marketing usually increase the popularity of a product or a service by making the client pages more search engine friendly.